Get the Skinny on the Consumer Goods Industry

You may have heard the term CPG before, but what is it? It stands for Consumer Packaged Goods industry and it comprises of every good that is consumed every day by the average consumer! Think along the lines of that pair of Steve Madden’s you purchased last week, the new tires on your car, and that candy bar from the vending machine.  You may be thinking that sounds like a big industry and you’re right it is! CPG is one of the largest industries in North America valued at approximately $2 trillion US Dollars!

Clearly such a big industry is involved with Social Media and in many different applications. I have some great examples here:

Coca-Cola’s Facebook – While Coke is a huge brand on a global scale, their Facebook page allows them to connect one-on-one with consumers. A quick visit to their page shows some interesting interactions. For example, they ask their profile viewers to rate their superbowl commercial that aired last night. They get great feedback directly from viewers using Facebook.

CPG News has a great Twitter Feed people in the industry can follow in order to stay current on topics such as trends and even job openings. On the consumer end of things companies like Luna Bar use twitter to make announcements such as introducing new flavors, garnering feedback on how users stay motivated to eat well, and reaching out to communities for non-profit endeavors.

Linkedin allows me to stay connected to my co-workers in the CPG industry. I can update my profile and network in order to find current co-workers or new people in my industry. There are a lot of great connections to the CPG industry via this site. For example, I can follow companies like Clorox to see what types of positions might be in my area or even get great advice through groups I follow such as the CPG Supergroup!

Youtube is a great social media site for the CPG industry to harness. For example, Kraft foods has their own Youtube channel where consumers can learn to make different recipes featuring their products.

Even though CPG is such a large industry we can see that Social Media allows consumers to be more connected to their favorite brands than ever before! Do you follow any of your favorite CPG companies on Facebook, Twitter, or Youtube?

Source: 2012. Consumer Packaged Goods -CPG. Investopedia. Retrieved from

Food For Thought:

Thanks for visiting my blog!  The purpose is quite simple, to introduce my love of food to social media!


Here are some links to help you get started taking a bite out of social media:

  • Yelp Glorious Yelp is one of my favorite social media sites that serve many food-driven needs. Traveling? Check yelp out for a favorite foodie hot-spot. Had a wonderful dining experience? Share your review with the community! Wonder when that new restaurant down the street is opening? Find out on yelp!
  • Meet fellow foodies on FoodCandy where you trade recipes, read food blogs, and find food-centric events.
  • Speaking of blogs, a few of my favorite are Oh She Glows where you can find some delicious vegan fare.  Smitten Kitchen ( I highly recommend the warm butternut squash and chickpea salad, again mostly vegetarian-fare here but fear not Carnivores! The Pioneer Woman has some delicious recipes to offer as well that will answer all of your meat-loving prayers. All of these sites are visually stunning and contain recipes that are delicious and easy!

The Social Media Matrix, and how it can be used in the food/consumer goods-industry:

All of the Social Media sites above can be utilized for food-centric companies whether it be  restaurants, markets, food-brokers, farmers etc. Since I work in the Food brokering CPG industry, I will focus on how that particular industry can benefit from these SM outlets.

facebook can be used to connect consumers, clients, and brokers. At my company, we use Facebook as a way to familiarize ourselves with the public. It has the highest number of potential viewers, as they have roughly 800 million users. This can be accessed by anyone who works for the company although marketing or management will presumably be the primary user.

Linkedin can be used to find potential employment or can be used by the business to find employees or connect with current employees. This is a great site to find talent as resumes are often at the users fingertips. HR will most likely be the primary user, but management and employees will also access the site.

Buzzagent may not be the best site for a food broker because they do not have a physical product or a service for general public use. This would be a great site to suggest for clientele. Clients (food manufacturers) can test out new products and gain feedback to enhance sales presentations or to use to improve products.

Yelp was discussed earlier as well. This is a growing community that food brokering companies can use to gain knowledge about overall public sentiment regarding a business, product, service or brand. For example, if a number of 1-2 star reviews are given to a particular company management may want to investigate what is causing the negative reviews.  They also have discussion boards which may help to gauge sentiment as well.Yelp reviews can cover businesses (including food brokers) and/or local manufacturing companies so this may be an under-utilized site that marketers and management may want to consider looking at.

So now I pose this question to you blog viewers, what are some of your favorite social media sites that discuss food?


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