Food For Thought:

Thanks for visiting my blog!  The purpose is quite simple, to introduce my love of food to social media!

 

Here are some links to help you get started taking a bite out of social media:

  • Yelp Glorious Yelp is one of my favorite social media sites that serve many food-driven needs. Traveling? Check yelp out for a favorite foodie hot-spot. Had a wonderful dining experience? Share your review with the community! Wonder when that new restaurant down the street is opening? Find out on yelp!
  • Meet fellow foodies on FoodCandy where you trade recipes, read food blogs, and find food-centric events.
  • Speaking of blogs, a few of my favorite are Oh She Glows where you can find some delicious vegan fare.  Smitten Kitchen ( I highly recommend the warm butternut squash and chickpea salad, again mostly vegetarian-fare here but fear not Carnivores! The Pioneer Woman has some delicious recipes to offer as well that will answer all of your meat-loving prayers. All of these sites are visually stunning and contain recipes that are delicious and easy!

The Social Media Matrix, and how it can be used in the food/consumer goods-industry:

All of the Social Media sites above can be utilized for food-centric companies whether it be  restaurants, markets, food-brokers, farmers etc. Since I work in the Food brokering CPG industry, I will focus on how that particular industry can benefit from these SM outlets.

facebook can be used to connect consumers, clients, and brokers. At my company, we use Facebook as a way to familiarize ourselves with the public. It has the highest number of potential viewers, as they have roughly 800 million users. This can be accessed by anyone who works for the company although marketing or management will presumably be the primary user.

Linkedin can be used to find potential employment or can be used by the business to find employees or connect with current employees. This is a great site to find talent as resumes are often at the users fingertips. HR will most likely be the primary user, but management and employees will also access the site.

Buzzagent may not be the best site for a food broker because they do not have a physical product or a service for general public use. This would be a great site to suggest for clientele. Clients (food manufacturers) can test out new products and gain feedback to enhance sales presentations or to use to improve products.

Yelp was discussed earlier as well. This is a growing community that food brokering companies can use to gain knowledge about overall public sentiment regarding a business, product, service or brand. For example, if a number of 1-2 star reviews are given to a particular company management may want to investigate what is causing the negative reviews.  They also have discussion boards which may help to gauge sentiment as well.Yelp reviews can cover businesses (including food brokers) and/or local manufacturing companies so this may be an under-utilized site that marketers and management may want to consider looking at.

So now I pose this question to you blog viewers, what are some of your favorite social media sites that discuss food?

Sources:

(2011). How it Works. Retrieved from http://www.bzzagent.com/pg/FAQs
(2004-2012). 10 Things You Should Know About Yelp. Retrieved from http://www.bzzagent.com/pg/FAQs
(2011). About Us. Retrieved from http://press.linkedin.com/about
(2011). Statistics. Retrieved from http://www.facebook.com/press/info.php?statistics

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8 responses

  1. Hi Shauna,

    I went to the Pioneer Woman’s blog, the carmel apple sticky buns look amazing! To answer your question about favorite social media sites about food, one has to be this blog with a bunch of yummy recipies, http://allrecipes.com/. Thanks for making me hungry and its almost lunch time!

    -Megan

  2. I would definitely love to see a good chili recipe here too! I love food blogs! IowaGirlEats.com is a good one that has health-ish recipes. I think I like it so much because her pictures really draw you in (and she makes it seem so easy to make). Skinnytaste.com is another one that I really like checking out to get good ideas. I totally agree with Megan about allrecipes (their app is awesome too)! Can’t wait for your next post!

  3. One of my favorite food sites is OpenTable.com. When I’m traveling in the U.S. I use this site to guide me toward restaurants that are recommended by foodies. OpenTable has yet to steer me in the wrong direction. Make reservations, read and post reviews, read menus… – Great site!

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